Its official, the Atlanta Falcons will play the New England Patriots in Super Bowl 51 on February 5 in Houston, TX. The Super Bowl is the primary example of the scope and power of modern sports in our time.

Take these stats, for example:

  • The Super Bowl is the most watched sporting event in the world.
  • There will be an estimated 116.5 million viewers in the USA alone.
  • That accounts for about 72% of all houses in the USA.
  • 30 second commercials begin at 5 million dollars.

For all intents and purposes, Super Bowl Sunday is a national holiday. People - both casual sports fans and die hards alike - will tune in across the world to watch a sport most of the world doesn't  even understand.

25 years ago, Uttermost Sports recognized the phenomenal reach of sports and began to design a model of missional engagement around this unique platform. Sports has proven to be a brilliant method of cultural engagement, worldwide but particularly helpful in restricted access countries.

This year, as you organize chip and dip platters, rate each commercial and judge Bill Belichick's sideline wardrobe, pause for a moment a pray to the God of the harvest to send out more sports professionals to be missionaries in incredibly difficult parts of the world.

Bubby Bryan, DOC
Uttermost Sports